June 24, London – The Freshwater Challenge, the world’s largest freshwater restoration and protection initiative, has launched its Business Supporter Program, with the support of GSK, Reckitt and EDEKA, as part of London Climate Action Week.
With the world facing worsening water risks and the ongoing loss of freshwater ecosystems, the Freshwater Challenge aims to restore 300,000km of degraded rivers and 350 million hectares of degraded wetlands by 2030 as well as protect intact freshwater ecosystems in line with the 30×30 targets under the Global Biodiversity Framework.
The Challenge was initiated by 6 countries (Colombia, DR Congo, Ecuador, Gabon, Mexico and Zambia) and has subsequently been joined by a further 44 countries and the EU. It aims to substantiate, elevate and accelerate targeted interventions for rivers, lakes and other inland wetlands, connecting these with national plans and strategies. It will increase the overall investment into the restoration and conservation of freshwater ecosystems, and substantially increase the social and economic returns on those investments.
