Posted 4 September 2024 on WWF website:
Representatives from the private sector, governments, NGOs and others gathered for a special session during World Water Week on Engaging the Private Sector
The first-ever Freshwater Challenge Private Sector Engagement event aimed to explore and co-shape the critical supporting role businesses can play in the Freshwater Challenge. Held during World Water Week in Stockholm, the event brought together a wide spectrum of businesses and marked an important milestone in gathering feedback ahead of the launch of the Business Supporter Program in early 2025.
The Freshwater Challenge set the target of ensuring that 300,000 kms of degraded rivers and 350 million hectares of degraded wetlands are under restoration by 2030, as well as conserving intact freshwater ecosystems. These ambitious goals cannot solely be met through action from national governments, but it requires collective action from all relevant actors, at all levels. Succeeding in these aims will drive positive outcomes for climate, nature and people.
